IYAN offers free Ads to local business. More specifically to all local businesses and services that represent real 'on the ground' businesses, as opposed to online or national businesses.
No matter what the economic conditions a business finds itself trading in, it needs customers and it needs to advertise to attract those customers. Advertising and marketing is the life-blood of any business. A business that ignores this aspect is going to struggle to grow or even survive. The trouble is, advertising is usually very expensive and the return on Investment (ROI) is often uncertain - so any certain way of promoting your business directly to your customers is a no-brainer!
InYourAreaNow.co.uk (IYAN) offers free advertising to local business, providing a great opportunity not only to promote to the people in its immediate area but also to reach out nationally and into the social media networks.
Create A Free Business Ad on IYAN
Creating a free business Ad on IYAN requires a little consideration. Your Ad will represent your business - so some thought should go into how you wish to present your business to your customer. Things to consider are:
- How you want to project the image of your business
- What images to use
- What kind of words and story to tell
- What products or service to promote
- What your unique selling points (USB) are
If you have a diverse business, you may need to create several different Ads and place them in different categories. The basic free Ad account allows you to create up to 6 Ads. Ads on IYAN are not permitted to offer multiple or general propositions. Each Ad must clearly state what is being offered.
If you are a larger business that trades in multiple locations then you need to consider upgrading to a Premium Member account. One of the benefits of this kind of account is that it allows you to create additional 'locations' from which to base your Ads.
When you have got a handle on your approach and are ready to get started, sign up for your free IYAN account and within minutes your free Ad could be working for you - attracting new business.
How IYAN Free Ads Promote Your Business
For small businesses that are unable or unwilling to take the plunge and have their own online presence on the web IYAN Free Ads offers a quick and easy solution - by providing a localised web presence without the hassle of having to manage your own site. It projects your presence into all the social media networks. All IYAN Ads are Search Engine Optimized for the major search engines. The cost of an SEO expert is normally beyond the means of most businesses - using IYAN Free Ads harnesses this expertise for YOUR business. The only thing you have to do once you have published your Ad is ensure that you keep "Re-Posting" the ad ( you will be notified by email ), but once a month is usually sufficient.
What if a business already has a website - are IYAN Free Ads still useful? The answer is absolutely YES! IYAN does not permit the posting of web links, as it is not intended for promoting online business, so they cannot be used to promote other websites. IYAN Ads are carefully designed to promote your business LOCALLY as well as nationally in the UK. Often websites act like a blunderbuss or a scatter gun and blast the entire web with their presence This lack of focus leads to a lack of relevance which is punished by the search engines. This leaves the websites buried far down in the search listings - or, even worse, ignored. IYAN Ads are designed for Local and Category specific searches - which means that your potential customers are going to find you online easier.
It is also well known that for advertising or marketing to be effective potential customers need to see your Ad several times. No matter how hard you promote a website, it is still just one website. When presented in an online search, it will represent just one item amongst several on the search page. With a well designed IYAN Ad, it is quite possible that the same search will produce 2 results on the page - massively improving your chances of converting that searcher into a customer!
